The rapid advancement of technologies today has opened wide many doors of opportunities for businesses to procure their preferred consumers. This is clearly observed in digital technologies where visuals and animations are attracting large crowds to boost business growth and success.
Video Marketing Dynamics
Video marketing has become a dynamic online marketing platform for many businesses, big or small, to enjoy more sales and a wider audience in the market. This is known to be the ideal marketing medium on the Internet to increase website traffic as well as reaching targeted niche markets or prospective customers.
With the right knowledge and tools, video marketing is capable of boosting page rankings which are controlled by search engines. This is the powerful effect of video marketing when implemented aptly in any business marketing strategy. The tools are few and the cost is low to generate high returns for the business. However, not all businesses understand the dynamics of video marketing to take advantage of its features and power of market success.
Many Internet marketers prefer to stick on with what they are familiar with, such as content marketing. But as digital technology progresses rapidly with more dynamic features available to boost online marketing, businesses need to keep pace with technology and market trends to remain relevant in the industry and the market.
Even Google is frequently updating its search algorithm to include video marketing traits as part of its ranking procedure. Its ranking algorithm updates now make it more challenging for businesses to enjoy higher ranking for their websites without videos.
Very soon, 90% of web traffic would be driven by video marketing as online consumers prefer such visual promotions than text based options. There is so much which video marketing provides a business to spin off the tangent for more returns.
Advantages of Video Marketing
A host of advantages comes to mind with video marketing for marketers and business owners who know the power of this marketing strategy. Modern consumers are busy people who do not want to spend a lot of time browsing for information that is long with the text.
Moreover, market research reveals that consumers can understand and retain information that is presented visually compared to sight or hearing words alone. A screen full of text is not conducive for consumers to read and digest its contents properly unlike visuals in an online video. Text contents might be skimmed through to miss important information unless the style of presentation is engaging.
On the other hand, video marketing is much more captivating for more consumers who enjoy seeing the visuals and hearing the information as if holding a conversation with a person. This marketing approach is far more dynamic and often visually stimulating to capture the attention of viewers. The correct information is also imparted aptly for viewers to digest and make a quicker decision that is favorable to the company.
Video marketing provides businesses a good opportunity to build their market reputation and brand easily and quickly as viewers get a better idea of who the marketer is and what brand is promoted. It is easier to build trust with the viewers who can contact the marketer or company after viewing the video and understanding the contents. There would be more enquiries as the visuals may stimulate certain questions or comments which viewers could offer the marketer.
Good relations could be established and built through video marketing with the right contact information provided to viewers. Videos prove to be an excellent way to communicate effectively and efficiently with targeted customers or market audiences that could increase sales and profits. Viewers could establish a good rapport with the marketer to allow the more relevant brand info to be delivered in video forms if the first marketing video is well produced.
Video marketing is an excellent online marketing approach for marketers who are not really comfortable with content writing in promoting their business or brand. Videos are easy to produce at low cost using minimal tools that would captivate the target audience quickly. Moreover, video allows the marketer to present freely and convincing in conveying important facts across to the viewers. The videos become a good communication channel for marketers to connect with customers who might not be bothered with the brand or company.
Marketers could easily produce a simple promo video with a webcam alone and record themselves before uploading the video on the web to reach hundreds, if not thousands, of viewers quickly. A dynamic video could go viral on the Internet to boost the market presence of the brand, company or marketer.
Tips to Good Videos
With the advanced technologies of today, producing a video is child’s play. However, it takes a little more effort to produce a professional business video that would have target customers rushing to the business site.
Videos in a video marketing approach need not be costly to be professional or high quality. There are low cost tools which are easily accessible by marketers and business owners to produce the best promo videos that would attract the desired market. Marketers should understand the goals and objectives in making the right video that would bring on favorable returns for them.
A good video can be produced in a simple manner using simple tools like the web cam or smart phone. The contents in a video presentation are crucial to the success of the video. The video contents must be relevant to target audiences that would make the purchase or order decision after viewing the video.
The presenter of the video is another crucial factor to the success of the video. The video presenter must be comfortable to relate to target viewers; they can even be a little informal in their presentation style to connect well with the audience. There must be a good flow in the visual presentation as viewers are absorbing every movement or content conveyed.
Good videos require the best of planning before commencing the recording. This could include the location and lighting, as well as props.