It is well known that social media networks like Facebook are highly popular with online businesses. Such channels offer the best of marketing platforms for all types of businesses regardless of size or industry. It is so easy to market a brand or company on social media networks like Facebook, which have plenty of dynamic features to be manipulated successfully with online marketing.
Facebook offers great online marketing exploits through its wide scope of web users from all walks of life and ages. This platform remains the best of marketing options for any business or brand to be established in the market quickly and surely without incurring high costs.
However, business owners and marketers need to understand the best of Facebook before they can reap optimal results from their marketing endeavors.
1) Have a Dynamic Facebook Video Profile Picture
The new era brings about advanced digital technologies that include the likes of videos which are taking the market by storm. More and more web users prefer to view videos for any business message or updates, if not be entertained.
Well-produced videos are considered stimulating to web users who spend a lot of their time online; and there are plenty of dynamic sites for them to visit and linger at. Hence, every business owner or marketer needs to indulge in a Facebook video profile picture that would capture the attention of targeted audiences and stimulate their minds towards the brand or company.
A video profile picture is always captivating to viewers who may respond favorably to the marketer with an enquiry or make contact for further interaction.
2) Generate Private Facebook Groups
Connectivity is the key to successful Facebook marketing today. If business owners and marketers create interesting Facebook groups with a warm welcome introduction to the members or visitors, more fans and followers would be generated.
These private Facebook groups allow web users of the same interest or like minds to come together and share what they want from the group as well as contribute effectively to boost the group’s objective and presence in the market. This would attract the attention of potential business leads and investors as well as search engines like Google to favor the business or brand. A simple, friendly welcome to the group members would generate a feeling of togetherness and friendship for an open sharing of ideas and feedback that could springboard the business to greater success in the market.
3) Produce Short Facebook Videos
The Facebook profile should be well produced to be sweet and simple. This is more likely to attract web visitors when the profile is stimulating with a simple teaser on the articles or blogs.
A short video clip could be easily recorded and included for a closer connectivity with viewers who love to see whom they are interacting with. Such a face-to-face ‘meet-up’ is very effective in breaking the ice on the web to boost confidence and trust in web consumers.
4) Share Event Videos
Videos are the ‘in’ thing now for online marketing where more and more posts include a video that would capture the attention of potential business leads. A business sets up plenty of events; many of which are very interesting and informative. These should be shared on a video to spike the interest of potential business leads.
Sharing event videos with potential business leads helps to promote the brand, business and marketer as a trendsetter and go-getter in the market. This helps interested web users connect with the brand or company when they view the video events.
5) Live Videos
Live videos are highly instrumental in stimulating the interest of web viewers about the brand and company. Web viewers at live videos feel a part of the event like an actual participant watching everything that is happening at the event even though they may not be actually present for some reason. Live video viewers would not feel that they have missed out on the event and they are updated real time with the brand or company.
Every business event is a potential online marketing tool with Facebook Live video features which the marketer could manipulate effectively. Live videos help to open more business opportunities for interested web users to the brand or business with a direct interactive channel for marketers.
6) Develop Facebook Testimonial
A Facebook Live testimonial works wonders for convincing potential business leads and investors. Such sharing is very effective to convince those sitting on the fence about the brand or products. A Facebook Live testimonial is evidence that the product works for live consumers.
These testimonials are very effective to share the brand or business to those who may be concerned about the credibility of the brand or company. They are awesome introductions to the brand and the company which allow marketers to connect with interested web consumers.
7) Use Live Camera Setting
The Facebook Live facility has many exciting features such as its off-camera feature which displays what is happening inside the business. This could record the setting up of the establishment or workshop for online forums. Such a move could help web viewers understand the back end of the business and connect with potential business leads better.
8) Answer Every Query
Every query about the brand or business is a great business opportunity for the marketer, business owner or company. Hence, such occasions must be aptly handled professionally to ensure best leads are generated for the company. Marketers and business owners must respond quickly to every query to win the respect and assurance of the potential business lead.
Every query is a good opportunity for the marketer or business owner to introduce the brand or business professionally in establishing or strengthening the market position. Important market information could also be secured from such queries to know the market trends and consumer demands. This would put the business owner or marketer on the right track in winning more customers. The answers could be posted in Facebook Live to encourage more viewers and responses.