Every new business must start off somewhere. An online store can be set up quickly to get going in the marketplace with the latest digital technologies available, but the right audience must be identified to help the establishment of the brand or business which is new in the market. It is not wise to ignore the simplest of factors that could generate the best results; this is where local customers should be targeted for small and new businesses to grow quickly.
Local Business Success
A new business is usually set up in the local environment to test the waters; this will help the brand or business to consider various factors that might impact its growth or survival in the market. A local business can enjoy many privileges in the local market if due diligence is exercised by the business owner or marketer.
Local businesses have the advantage of attracting local consumers who are more open to the brand and business that is developed in-house. This is the home advantage for local businesses where local consumers would support the local brands as much as they can if the quality of product or service is acceptable.
Local brands tend to resound well with the local market as the chosen theme and objectives usually resonant with local consumers. There is an underlying loyalty to ‘home-made’ or ‘homegrown’ brands in the local market. As local brands and businesses make an effort to relate and cater to the needs of the local market, they are able to get established in the marketplace quickly. Hence, it is important for local business owners and marketers to identify themselves and their brands in the local market that would be their mainline support for further growth and success.
1) Use Right Local Keywords
Local businesses today take on the Internet in the form of online stores to be successful. This would require the apt choice of local keywords which are familiar to local consumers in finding what they want. They have the choice of searching for their preferred products and services online in the comfort of their homes.
Local businesses that know how to captivate local customers through the use of the right local keywords would enjoy more support from them even on their online store. The online site must be pleasantly set up to attract local consumers who are identified as the preferred target audience. More local web traffic can be generated if the website includes geographical demographics. This means that the right keywords should be added to the contents and marketing campaigns to attract local customers.
2) Activate Facebook
Business owners and marketers could also manipulate Facebook in their online advertising efforts as part of their dynamic marketing campaign. Facebook ads are effective in targeting specific groups of potential business leads and customers living around the business area. There are many kinds of Facebook ads to engage in for promoting the brand or business online; these do not cost very much for the small or new business to enjoy drawing more web traffic to the business site.
3) Local Verification on Google
It is highly desired for a business or brand to get listed on Google My Business for more potential business customers. This approach also boosts the search engine standing of the business as higher page ranking would be accorded in the search engines’ local search results. The search algorithm executes the business site link in such a manner as to present local businesses first in local searches.
This is good for the business as more local searches would be drawn to the brand and business to promote its image and presence in the local marketplace. Once the business is established locally, it is set to go beyond the horizon to capture global markets more confidently.
4) Local User Reviews
Local customers can be a great help to local businesses as their satisfaction could be manipulated to benefit the local brand or company. Satisfied customers should be added to the business mailing list which allows more interaction and engagement with the marketer who can grab more opportunities in promoting the products and services.
Satisfied local customers who have experienced good services and enjoyed great products from the local brand are likely to offer favorable or positive reviews online. These reviews are highly instrumental in boosting the market standing of the brand and company. Such customers should be encouraged to leave reviews or comments after their purchases. A simple review or comment link could be included in their online purchase for some feedback that could be posted online to attract other potential customers.
Local reviews on public domains such as Google and Facebook tend to draw much interest and attention as many web users are constantly playing these platforms. Local comments and reviews are viewed as approval of the brand or company which serves as a powerful marketing tool.
5) Active in Social Media
When the business owner or marketer makes an effort to reply or response to the online queries or comments, there is a higher chance of winning over local customers. Hence, it is recommended that business owners and marketers should be more proactive on social media by subscribing to various social media platforms and be engaged in online chats and discussions which serve to promote the brand and company.
It is easier to share business news on social media with local web users who can be convinced of the local brand besides getting them to visit the business site.
6) Local Media Resource
It is understood that local media constantly need new contents to appease their audiences. The business owner or marketer could position themselves as business experts in some area which makes them an authority and good resource for local media. This would encourage the local media to seek out the brand and company associated with the business owner or marketer for the latest news or updates in the industry.
A healthy stream of local customers could be drawn to the local business through a well-defined sales funnel as discussed.
Keywords: social media platforms, Online marketing, Google My Business