It is well understood amongst business owners and marketers today that search engine optimization techniques and features form the pathway for more traffic to a website desiring a greater market presence. It is not surprising then to note the increased interest in websites implementing the best of SEO to captivate the attention of top search engines like Google for higher page rankings.

SEO Dynamic Website URLs

Since SEO is known to be a dynamic marketing feature in a well-designed website for any company today, it is crucial to implement structured SEO features in a website that would attract targeted audiences to its shores. A successful website usually features appropriate SEO components to make that site SEO friendly with good delivery of desired results.

As many web-savvy users would know, URLs are the web address that web visitors would click on to move to the desired sites for the required information. These are useful marketing tools that businesses could manipulate to gain more web traffic and attention from targeted niche markets.

However, there must be a certain structure to be implemented that would ensure marketing success. The idea may seem easy but could prove a daunting task for the amateur entrepreneur and marketer without the right understanding and tools to implement correctly. A dynamic website needs to be simple yet appealing for web visitors to feel comfortable in every visit where what they want to find would be readily available.

A user-friendly SEO website would appeal to many web users to come again and again for the benefit of the brand or company. This is where certain tips should be exercised to ensure a structured SEO-friendly website that would bring in more web visitors.

1) Simplicity in Words

As the saying goes, “Less is more.” A structure SEO-friendly website URL must bear that in mind under construction where the use of simple words would help web visitors understand what is offered to make a clear decision for the company quickly. Simple words displayed on the URL help web visitors to remember the contents easily. This applies also to search engines like Google to index and evaluate the site appropriate for higher page rankings.

Simplicity in words offers a distinct beauty that attracts the right crowd to the website; hence, it pays to keep the words simple on the website URL to achieve targeted goals and objectives quickly.

 2) Drop the Codes

One of the important conditions for generating dynamic URLs for any website is to avoid including codes which are hard for web visitors to remember. Codes in URL may be useful to the author or owner of the website for personal identification, but they are difficult for web users to understand or remember. Codes could prevent web visitors from coming again to the site unless they pin it as their favorite. Nevertheless, web users may not remember the contents of the website over time if codes are indecipherable on the site URL.

Codes are quite messy and make the web address unattractive and complicated; this could be a deterrent for web visitors who might hesitate in visiting the site if they feel uncomfortable with the codes in the URL.

 3) Keyword Inclusion

 A good URL should include some basic components like apt keywords to help stir up interest in web users checking out websites in their online searches. Good keywords in the URL are captivating to web users who are looking for certain information. Appropriate keywords that are displayed on the URL should be sufficient to prompt web users on finding their desired information quickly without having to open the site.

Keyword inclusion in URL as part of structured SEO tactics is also instrumental in optimizing the website where top search engines like Google may find useful in identifying the contents of the site for a higher page ranking. The application of important keywords in structuring a dynamic website URL works to assist search engines in crawling and indexing the site easily for higher SERP listing positions.

4) Quicker Access

 It is not easy to think of a vibrant URL for drawing attention to the website where high traffic would flow by. The site URL may be simple for web users to remember, but it should also be short for web users to key in. A simple yet short URL is appreciated by web users who do not need to type in long URLs to get to where they want to go.

This would boost the accessibility of the website with higher credibility that the site could be made readily available without the fuss and frills that complicate the desired tasks.

5) Hyphens for Word Separation

 A good URL must make use of the best of available display components such as special characters and symbols that would enhance legibility. This calls for the apt use of hyphens in a structure SEO-friendly URL where the words are not stuck together and reading them is a feat.

When the best of words are chosen as part of the site URL, web users would be able to read and understand more comfortably to click on it and be directed to the desired site; hence, web traffic to the site is generated. This is also crucial to top search engines like Google, which needs to read and decipher what the URL is all about.  Hyphens which are aptly put between words as separators help in reading the URL correctly as hyphens are treated as spaces.

Some may prefer to use underscore in the URL but this feature is restricted as per Google environment where words with underscores are deemed as one word. This may have a different meaning to search engines in their indexing and evaluation tasks for higher rankings.


Although a URL may seem to be a simple piece of machinery in online marketing, it plays an impactful role in drawing web traffic to the site of any business or blog. Applying these simple tips in enhancing the URL of the website serves to ensure a structured SEO-friendly URL that would bring about better ranking and more traffic.