Promote Your Facebook Page
As the popular social media network Facebook continues to change with time, businesses are experiencing greater difficulties in promoting their website or web pages today. Many challenges arise as business owners and marketers try to manipulate Facebook to their advantage as Facebook marketing is still highly favored as a dynamic online marketing platform in today’s advanced technology age.
Attractiveness of Facebook
Facebook is deemed a highly popular online marketing platform for businesses today with its growing number of users. This social media network has become a giant platform for effective and efficient social media marketing. A modern business is bound to enjoy greater market visibility if it is prominent on Facebook as a very large number of subscribers on this platform plays an important role in promoting the brand or company.
There are many advantages in marketing the brand or company on Facebook besides capitalizing on its huge reservoir of web users which could be translated into potential business leads. The beauty of Facebook marketing is the low cost of ads where the webpage could be promoted effectively. Business owners and marketers should consider 6 effective ways to market their Facebook page for greater business outcomes.
1) Spreading Out for Wider Network
A new website may face a rough start in generating fans and followers unless it can procure more likes on its pages. A business may kick-start its Facebook marketing endeavor with a small audience, but this should grow steadily through innovative ideas and marketing strategies that would captivate targeted audiences.
Effort must be indulged to generate greater creatively in compelling web users to visit the site or like the page as well as share the page with friends and their circle of influence. A lot of creative promotions must be executed to spread the word around on the brand and the company to reach out to a wider circle of contacts for building the brand and establishing the market presence of the company.
2) Promote Facebook Page on Website
A dynamic business today should have, a well-designed website to generate traffic to its shores. Business owners and marketers should also be innovative in directing such traffic to its Facebook page especially if their website has secured good page rankings with popular search engines. The visibility of the Facebook page would be enhanced to draw in more potential business leads as millions of web users get on Facebook daily.
The business Facebook page is an excellent direct traffic generator to the business website if great contents are posted. A lot of web users get onto Facebook every day to satisfy their social media needs besides procuring new and interesting information. These may be the targeted audience for the brand when the Facebook page directs them to the business site.
3) Useful and Unique Content
One of the most important online marketing approach for a successful Facebook marketing campaign is to attract more likes. Business owners and marketers need to be acutely aware of what their target audience wants and expects. This would help generate the right contents that would draw these potential business leads to the business shores.
If the Facebook page is well structured with useful and unique contents, web visitors may like their page as a sign of support. Good contents can attract the preferred audiences like bees to honey. Well written contents could include viable life solutions which the business could offer. These should be clearly stated on the page convincingly that would draw web consumers to the brand and company.
The web page must offer solutions that would cater to the needs and wants of the reader. This would encourage them to visit the page often and even share it with their own circle of contacts. If good quality contents are posted regularly, there would be more interest in the brand and company. More web traffic would flow to the site and the marketer will have more opportunities to interact and engage these to become customers.
There are many types and categories for great contents which could be posted; tips and tricks, DIY info and life solutions, as well as best sellers or hottest news, are great content categories.
4) Customer Marketing
The key point of social media is to encourage an active participation of the web users or subscribers to that network. Every social media network is an excellent platform for each interested or satisfied web consumer to market the brand or product on behalf of the company without being paid. This is the main advantage of Facebook marketing where supportive customers could share their satisfaction about the brand or its offerings readily and more convincingly than the brand marketing itself.
If more active interaction happens on the Facebook page, more web traffic would flow to the business site. Favorable feedback and product reviews could be encouraged with prompt acknowledgment and appreciation by the business owner or marketer. When a positive and strong relation is established between the marketer and the customer, the latter can be an unofficial brand ambassador.
5) Tap on Business Influencers
Businesses need to be proactive in identifying the best tools in their marketing for the optimal outcomes. This includes influencer marketing which identifies the key person who can be instrumental in spreading the brand and company in the market. These could be business influencers with a large number of fans and followers that might be interested in the brand or offerings.
Some market influencers may charge a fee to recommend their followers to the brand or company. Good negotiation can help in achieving the business goal quickly. Business influencers must be good spokesmen for the brand and company; just like brand ambassadors of products.
6) Facebook Advertising
Businesses can also consider Facebook advertising if they are a comfortable budget. However, Facebook ads can be managed without costing the company an arm or a leg. This would require a proper identification of the target audience and the goal or bottom line. Well-planned ads are very effective in attracting the right crowd to the business shores.
Keywords: social media, page rankings, web traffic