Every website on the Internet hopes to procure as heavy as possible web traffic from all quarters. This would require high rankings by search engines to drive more traffic to its shores. Businesses today are adopting this dynamic online marketing approach to enjoy more web visitors that can boost its market presence and build its brand image quickly. Hence, a lot of effort is required to build the best of SEO strategies for the brand or company.
One of the features which could achieve this objective is anchor text which is deemed an important SEO element that greatly impacts page or site rankings. The proper application of anchor text could bring about not only the desired higher page ranking but drive more traffic to the website for more sales and profits.
Dynamics of Anchor Text
Many business owners and marketers tend to miss the boat by sidelining anchor text; however, it is a dynamic element in boosting the brand and company on the Internet as part of the link displayed on the browser for quicker access to the website. It is a vibrant factor in the optimal application of on-page and off-page optimization in the SEO marketing approach.
It is well known that top search engines manipulate the anchor text to determine the website’s relevancy and importance. Hence, it is not surprising to note that Google is known to have manipulated this feature even before the Penguin update. Anchor text has now proceeded to another phase of execution where search engines deploy it to penalize websites which over optimize.
There are specific guidelines which must be adhered to when applying anchor text in deploying the best of SEO for any website. The proper application of anchor text would ensure better SEO performance for the site that is aptly optimized.
Types of Anchor Text
There are many specific features which anchor text could prove dynamic and vibrant in an online marketing endeavor or strategy.
- Exact match – a successful online search refers to the exact keyword phrase chosen to match the title of contents in a webpage or site; this would generate a higher ranking for the content piece.
- Partial match – anchor text that contains part of the keyword phrase selected may find more choices for the preferred information with a moderate ranking
- Branded – such anchor text has the brand name included to give a clear focus of the brand and its offerings
- Generic – the anchor text comprises a general phrase that may not have any targeted keyword identified. This could relate to the general theme of the desired contents which makes it more challenging for web users to confirm the success of their search.
- Naked anchor links – these anchor text includes links that direct web visitors to the site using the available URL. This proves a dynamic way to bring in web traffic to the website where deeper online interaction could be fostered with frequent engagements by web users.
- LSI keywords – such anchor texts refer to the synonym of targeted keywords which make it easier for web users to find what they want more precisely.
The best anchor text must have relevant features that would have it function as identified to benefit brand building and company growth.
1) Real and Versatile
According to the stringent requirements of Google, every section of a website must offer true or real value to all its users; this includes links and anchor texts which web users may click on and refer to. Links should be positioned in the right places in the best format to ensure that web users are able to find them and click easily for further information that would benefit them.
Good links must provide relevant and up-to-date information that would keep attracting web users to the site. Such links must be created without repetitive keywords where relevant pages would be quickly directed to help web users make their favorable decision on the brand or company.
2) Avoid Over Optimization
Google does not favor excessively optimized anchor texts or any keyword-based anchor text that is overused in an article or website. An overwhelming amount of anchor text could result in penalties from Google as it is better to spread anchor texts across the site in appropriate proportion via inbound links. This would make the presence of anchor texts more natural and relevant to attract the attention of web visitors for better reading.
3) Relevant Anchors
It is the objective of top search engines like Google to want only the best of online user experience to web users at any site. Hence, it is preferred that anchor texts are placed where appropriate and relevant to bring more useful information to web visitors.
Non-relevant anchors tend to be avoided or sidelined by search engines, particularly those with irrelevant or out-dated links. Relevant anchor text in an article tend to augur better with search engines for higher ranking to draw more traffic to the website.
4) Tracking Anchor Texts
The best of SEO with websites happens when a good track is placed on anchor texts. This involves implementing relevant backlinks that could direct targeted web visitors to the webpage. Such links should be updated regularly to avoid web visitors being directed to outdated sites.
Anchor texts should be properly organized for easy tracking to understand the traffic flow that would come by and benefit the business. It is best not to over optimize the webpage with anchor texts that are drenched with keywords. Good tracking guides the business operations and system in a systematic process that avoids the overusing of existing features.
5) Good Anchor Distribution
Anchor texts need to be well distributed in the website to ensure a fair proportion that would capture the attention of web visitors. It can be overwhelming for web visitors to be bombarded with anchor texts at every paragraph in an article. Hence, an over-stuffing of keywords in the contents should be avoided to allow web readers a good read for a better understanding of the business message.
Keywords: SEO strategies, Anchor texts, backlinks