Affiliate marketing is a lucrative online home-based business venture that many would want to indulge in. However, its success is determined by the affiliate who must deploy the best of marketing strategies and campaigns for optimal returns on any effort invested.

Many aspiring affiliates may find making money online more challenging without the proper tools and tips which proper affiliate marketing programs offer. The best of affiliate marketing secrets is Search Engine Optimization (SEO) to generate the desired traffic consistently to the business site.

It is vital for the affiliate marketer to understand the dynamics of SEO and keyword placement which would draw more Google traffic. This is an undisputed champion for high quality organic traffic through Google.

Basics of SEO

SEO is renowned in the online marketing arena to drive organic traffic to the website for bloggers and businesses 24/7. Although the purpose seems simple enough where a set series of steps are geared towards a primary goal to drive traffic to the site, many affiliates tend to miss the boat without the right tools put into action.

Top search engines like Google are constantly checking out every site on the Internet to evaluate its feasibility offers to web users. Hence, businesses need to ensure a vibrant website that would augur well with top search engines for higher page rankings. Websites with dynamic videos on-board would attract higher rankings by Google if the search phrase is included aptly for the targeted audience.

It is crucial for the website to be recognized by Google regardless of its contents with the aptly placed keywords in the Heading and Description sections. The best of keywords and phrases must be contained within the first 160 characters of the blog post body, description and Meta Description sections to enjoy higher rankings by Google. This would require the manipulation of H1, H2 and H3 as well as H4 Headers on titles and heading which should contain only 15 to 65 characters including counting spaces. The same requirement is set for Image Title or Alt Attribute.

H1 Heading

The H1 Heading is important to attract the right crowd to the brand and business. This requires the primary search phrases to be included in the site or contents that would be rated for higher page rankings by top search engines like Google. The H1 Heading should be only maximum 60 characters long as it appears at the top of the SERP listing. Hence, the H1 Heading should be easy to read and catchy for remembering.

H2 Heading

The H2 heading refers to the blog post title, which should include search phrases and keywords that enable fast and accurate searches. Numbers are important in H2 Headings with uneven numbers giving a more prominent effect when used with “why” perspectives.

H3 Header

The H3 header is often the post titles with widget descriptions at the Blog Side Bar. When the text widget is applied to load HTML code, the H3 header comes on with the “Alt=” attribute.

A blog post title could also be an H3 Header with the use of an SEO Plugin such as “All in One SEO Tools”.  The blog post title could appear after the forward slash (/) as part of the primary Domain. The SEO Plugin permits a submission of individual pages, posts and categories as well as tags as individual site maps.

H4 Header

The H4 header could be the tagline to the blog title or H1 header. It could also be the logo image with various Plugins used to display the logo icon.

Tag and Category Descriptions

Posts that are opened from the WordPress C-Panel bring forth a drop-down menu with options “Tags” and “Categories”. These options allow the inclusion of descriptions to tags and categories for better identification of posts. The descriptions should include keyword search phrases and not longer than 160 characters. This approach would ensure that Google is able to find and approve the site to accord a higher ranking.

Site Map Description

The apt use of the blog site map can boost the business presence in the market with its simple installation of the plugin “Google XML Site Maps”. The blog site map would be updated to the Google search console on every change made, although it may require a couple of weeks to generate the results in the SERP listing.

A manual check for the site map acceptance is necessary as there may be certain errors that would prevent Google from finding the blog or website even with the site maps plugin activated.  There are various tools to test the site map from Google Search Console as well as fixing those errors quickly from the blog C-Panel. Once the errors are resolved, the old site map can be deleted and the new one uploaded.

A Google account is necessary for accessing the Google search console through the wide range of free tools available from Google. However, the business owner or webmaster may need time to understand the functions of these tools to use them effectively. This could require a searching of the browser, preferably Chrome to activate these tools from Google’s search console. The instructions are very easy to follow after the link is opened on the search result page.

The blog site map proves to be an important tool for the search engine spiders to crawl the blog for a proper categorization and ranking. A higher ranking would have more web visitors directed to the blog or site, especially if the right keywords and search phrases are aptly selected and positioned in the blog contents.


Affiliate marketing can be successful with SEO where the best of targeted traffic is aimed. Every affiliate marketing business would want a high volume of quality web traffic directed from search engines after setting up their website or blog according to the stringent requirements of top search engines like Google.

These search engines tend to process thousands of search queries every second with billions of searches every day to bring across the best of potential business leads to boost branding and business growth.