How social media marketing can be used by businesses today
Social media marketing is a great tool that businesses can use to get to their customers and prospects. Many people interact with different brands online through social media platforms and this means that a business that does not speak through the platforms is missing a lot. The major social platforms include Twitter, Instagram, Facebook, and Pinterest. When you do it right, you will enjoy great success in business as they will drive sales and leads.
What it is
SMM as social media marketing is often abbreviated, is a kind of internet marketing that involves the creation and then sharing of content on different social networks so as to achieve the different marketing as well as branding goals. The activities involve posting videos, images, and texts, among other content that may lead to audience engagement. There is also social media advertising that has to be paid for.
If you are new to this kind of marketing, then you need to have a plan. Planning should be done before you begin your campaigns. It’s important to know the kind of goals you have for your business. If you start a marketing campaign without a solid strategy, you will get lost.
Some of the things you need to ask yourself include:
- What is the target audience?
- How does your target audience use their social platforms and where do they hang out?
- What exactly do you hope to achieve using social media?
- What kind of message do you want to send across to the audience?
The kind of business you run should drive and inform your marketing strategy. A good example is someone with a travel or e-commerce business. In such a situation, you should be very visual as this will add great value from the presence on Pinterest and Instagram. If you are in a marketing company, LinkedIn and Twitter may be better options.
How you can meet marketing goals using social media?
There are many goals that social media can help you achieve. They include increased traffic to your website. This is the kind of attention that every business needs. Once you increase traffic, there are higher chances for conversions.
The more you engage with people, the more they become aware of your brand. This creates an identity for your brand and people will associate with it in a positive manner.
Once you have captured your target audience, you will improve interaction and communication in a very big way. The more you are able to engage the audience on the different social platforms, the easier it becomes to achieve all the other marketing goals that you may have.
Some important tips
Content planning was mentioned earlier and it is very essential. You need to consider your keywords and keep the research as competitive as possible so as to come up with great ideas. This is the only way by which you can capture the interest of the audience. Find out what other people are doing to engage potential consumers in social media so as to come up with a worthy strategy.
Content is very important as well. This has to be very consistent with the other types of online marketing. Content is the most important thing when it comes to this kind of marketing. Post as regularly as you possibly can and offer highly valuable information which any customer may find interesting and helpful. Try to include infographics, videos, and images. How-to guides are also very popular today and may capture a great part of the audience.
If you plan to use Facebook, ensure that you have a consistent brand image. With social media, you have the opportunity to project the image of your brand across many platforms. Every platform comes with a unique voice and environment. However, the core of your identity should always remain the same.
Even on social media, you will still have to promote your content. Using this marketing is a great way to share your best blog and site content with the readers. When you have a following, then you can post new content. Make it easy for your followers to see new stuff as soon as possible. When you have a great blog post, then you will automatically build followers. Social media marketing and content marketing complement each other quite perfectly.
Sharing your curated links is a great strategy as well. Using social media marketing is an amazing way to leverage your content and get fans and followers. It is also a chance to link to some articles on other sites too. If you discover some sources that have got some value that may help your audience understand things better or entertain them, share the link. This is a great way of improving reliability and trust. You may find that some of those sites may share your links as well!
Keeping an eye on competitors is also important. It is not wrong to see what others are doing. By doing this, you can get some valuable data such as keyword research as well as other insights related to marketing on social media. If a competitor is following a certain marketing technique or channel, you may consider doing it too but try to be better. You may also get ideas that will work better.
You can measure the performance of social media using Google analytics. It is easy to do this without having to track any data. Google analytics is a great tool that helps you determine the social media marketing techniques that are working well for you. You can also decide on the strategies that need to be dropped. You should use analytics in each platform so as to get even more insight about the kind of content that is most appealing to the audience.
You need to understand that things do not always go as they should on social media. You should be prepared for everything that may be thrown your way. There have been great disasters on social media and being prepared is the only way to be safe. Get as much insight as possible so as to know how you can recover from such things.