A business today would need to be highly versatile in all aspects to survive the competitive market. Having a website is insufficient to weather the storms of competitive markets unless a vibrant e-commerce site is available. This leads on to the necessity of deploying a seamless e-commerce platform with a dynamic CMS that would enhance download speeds of online sites for the benefit of web shoppers.

ECommerce Websites

A dynamic website in this progressive digital technology era requires the site to be continuously upgrading with faster speed in downloading of files and information to retain customers. Slow downloads irk busy web users who tend to switch to alternative sites to get what they are looking for; and they would not be disappointed with the myriad of options available on the Internet.

A vibrant eCommerce website offers faster page loading within a couple of seconds; this augurs well with top search engines like Google for higher SEO rankings. Webmasters and website owners need to know certain tips and proven tricks that they can apply to optimize the loading speeds of their e-commerce website to increase its web traffic and sales volumes.

1) Reduce Page Size

A lot of information could be placed on a webpage for the benefit of the web reader, but if the information is not relevant, it defeats the purpose of the webpage. Hence, the page size should be not too big that would cause the loading to be slow and the online experience unpleasant for the web user.

The page size is usually measured in kilobytes that entail images, text, CSS and JavaScript. This could be rather huge if too much information is attempted for storing and display. Hence, a smaller page size is always preferred to ensure a faster loading speed. This would allow web visitors to view the page of contents quickly to make a favorable decision on the brand and company offerings.

Webmasters and website designers or developers need to refrain from including too many objects or irrelevant contents on one page that would slow down the loading speed. It is best that only light graphics be used to keep the loading speed fast and the page simple and clear for better comprehension.

2) Leverage on Caching Technology

An e-commerce platform or customer management system should include in-memory technology, which is known as caching for the best of the performance of a business. This inclusion serves to avoid any unnecessary database access to ensure better system operations and performance.

Caching technology manipulates relevant information to be aptly stored in the system’s memory product catalogs besides buyers’ details and site-search indexes. These are important information that should be stored besides monitoring the amount of RAM space and data on the server. This works to improve the simple and essential task of storing relevant data for further business processing that benefits the bottom lines of the business.

3) Activating CDN

An optimized website is crucial to a vibrant e-commerce store on the Internet. This is where content development network (CDN) is to be deployed for the best of optimized servers available to distribute prepared contents via the nearest server to the targeted customer. CDN enables the site contents to be copied to separate location servers that would have online user experience richer and smoother.

This would bring about greater satisfaction by web users to favor the site and brand with repeat visits and more potential transactions on the brand and it’s offers. An optimized e-commerce site is likely to attract the attention of search engines to enjoy higher rankings.

4) Compressing Images

More and more business sites are utilizing images to be more attractive to targeted web users. However, these images must be optimized aptly in JPEG format to ensure faster loading times. This is a high priority on e-commerce sites if the download time is to be greatly reduced.

Dynamic e-commerce platforms are useful in assisting online retailers with image optimizer that can compress images to a smaller size without affecting the quality. It is highly recommended that web-optimized images are to be included in websites for greater appeal and efficiency that would enable better performance by the system.

Compressed images work wonderfully to boost the appeal of the website that would ensure proper displays on most browsers with no loss of image quality. This feature would encourage more delightful and relevant images to be used on the site to attract preferred business leads that could boost the bottom line of the company. I personally use TinyPNG  to compress my images for the web.

5) Manipulate Efficient Coding

Excellent e-commerce sites require advanced programming that stems from efficient coding that would ensure a professional, systematic approach towards various important functions and processes such as splitting page content loading using AJAX. It may also include the empowering of page caching on the server to improve load times.

The best of e-commerce platform allows website designers and developers to manipulate programming techniques more efficiently and effectively to reduce HTTP requests pages. This would be through the apt deployment of advanced coding skills and techniques that also benefit the saving or storage of frequently used files. Some codes may not be too difficult to attempt, although there are plenty of programmers in the market with such skills and experience to assist business owners and marketers.


Having an e-commerce site is an absolute advantage for the brand and the company to establish its business for further growth in the marketplace. However, optimizing the site requires the consideration of several important factors such as reducing download speeds and improving the user-friendliness of the site using SEO techniques and features.

Business owners and marketers would need to include these factors in their website design in order to make their sites attractive and appealing to target niche audiences. A powerful e-commerce CMS presents a vibrant online marketing platform with more than enough tools and solutions to leverage on for the optimization of loading speed. Businesses that deploy these tips and tricks for an e-commerce site optimization are prepared to reap abundantly what they sow generously.

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