Search engine optimization or SEO is known to be a dynamic online marketing strategy that is deployed by insightful business owners and marketers for better business outcomes. They must be alert to market trends and business happenings to ensure insider news of the best marketing tools and strategies that would boost business bottom lines.
New SEO Strategy
The news is out on Google switching to a new SEO strategy that is known as the mobile-first indexing option. As is common with Google taking the initiative in upgrading its search algorithm for better evaluation and page indexing, the rankings would be impacted but a quick pick-up of the strategy would suffice to prepare the business for no loss in rankings.
Google is famous for its stringent search algorithms where its bots crawl around websites to check on their SEO features deployed as part of the marketing strategies by the company or business. The search algorithm acts on behalf of web users to identify the friendliness of the page to catalog the website as per the desktop version.
However, the new indexing algorithm executed by Google permits the contents of mobile-responsive sites to be ranked without being compared to the site ranking of desktop versions. Although this may be deemed as a new move by Google in its indexing and ranking approach, businesses are fast catching on the requirements stipulated by the search engine to secure the coveted rankings as technologies advance rapidly to birth new tools and solutions for more effective marketing.
Evaluating Mobile Content
Such an approach by Google should be lauded as the search engine attempts to be foresighted with the latest digital technology developments happening in the marketplace. This may soon be an important factor of indexing by Google as mobile technology continues to influence market trends with sophisticated mobile devices such as smartphones and tablets that are able to get onto the Internet from anywhere at any time.
With the growing number of consumers deploying mobile devices to go online today, mobile technology is poised to impact the market in every corner. Hence, it is not surprising for Google to consider seriously on including mobile contents and mobile responsiveness on a website to enhance online user experiences rather than focus on desktops or laptops for web users.
High-quality contents that are to be displayed efficiently and attractively on mobile devices would augur well with Google seeking such features as part of SEO strategy in online marketing. This is where a responsive web design is coveted for a website to be successful with higher organic web traffic flooding its shores at any time.
Businesses that are mindful of the rapid changes to market trends and technological advancements would brace themselves on such updates so that they are not left behind. As they keep pace with the technological changes in the market, they would quickly adjust to the new search requirements stipulated by Google to enjoy higher page rankings. Technically, both the mobile and desktop designs may offer similar contents for web users, but different mobile URLs, as well as different contents, could cause confusion or distraction to web users and search engines.
Google may implement such updates as a form of dynamic serving, but huge problems could be generated where the rankings may fall on the various URLs if the search engine depicts duplication of contents of these sites. Website owners or webmasters need to exercise due diligence and precautions against a fall-out with Google unless they test their sites regularly using the search engine’s Page Speed Insights Tool. Such a tool assists in checking and confirming the various sections and aspects of the website to be viable and proper for high rankings by the search algorithm.
Google has kick-started this new search approach where web users would use their sophisticated mobile devices instead of desktops for online searches. This is insightful by Google with the increasing number of web users who are proud mobile users with powerful mobile devices that allow them to get on the web easily and conveniently.
As technology advances, Google is taking the lead to shift its indexing content technique to keep pace with the time and market trends. This is known as the mobile-first indexing where web pages and websites would be evaluated and indexed to check their credibility on SEO techniques.
Although the news has it that Google is still experimenting with this mobile-first indexing update for some time, there is still no firm confirmation of its implementation. This causes the market to be anxious in the waiting without a clear direction for growth and development. However, it should be noted that mobile-first indexing is likely to happen before the year is out, although there is no official timeline regarding its implementation.
The best option for businesses today in such predicament is to identify the market trends and changing technologies that are influencing consumer demands. Google is likely to take on a strong stand on this as it prioritizes better online user experiences for web users through its attested involvements with frequent search algorithm changes and updates.
Every marketing process takes time to complete once it is ignited; with the market reputation of Google, businesses would be wise to get prepared by reviewing their sites to ensure that they are mobile, responsive or mobile friendly to meet the specific requirements of Google when it enforces the mobile-first indexing approach in evaluating websites or web pages.
When Google makes the official announcement of its updated search algorithm that incorporates mobile-first indexing option, businesses may struggle and stumble to get their sites updated to be mobile responsive or mobile friendly. It may be too late for some when others caught the idea and started their preparations to stay ahead of the competition to survive in the market.
Mobile technology is noted to make a strong influence on web users in this era with more sophisticated devices and apps that enable better online activities at their convenience. Businesses cannot afford to remain on the sidelines at this time.