Almost every web user knows about Facebook for one reason or another. Certainly, every business owner or marketer should know about Facebook if they wish to boost their market presence on their brand or business. This is a must for business owners and marketers who wish to expand their market scope in terms of brand awareness and consumer database.
Facebook is known to be the best platform for dynamic online marketing in this era of sophisticated and evolving digital technologies happening. The market is constantly impacted by the changes of emerging digital technologies which businesses cannot ignore.
There are dynamic Facebook features which a smart and a creative business owner or marketer could venture into for the best of business results. Facebook is not just creating a personal profile page to keep family and friends informed or updated on personal happenings and feelings, but connect with potential business leads to a brand or company. There is a great power behind this platform with the proper use of its available features.
Facebook is definitely an undeniable SEO powerhouse that is needed for a business or brand to go far in its industry or market. Digital marketing experts or influencers are keenly aware of the dynamic marketing capability of Facebook beyond Facebook Ads. This refers to the apt application of SEO on Facebook to boost the market awareness of the brand or company with the right tips implemented.
Tip 1 – Claim Personal URL
Every website has a URL which would be weighted heavily by search engines such as Google to determine the flow of web traffic to its shores. Hence, business owners and marketers need to think through on the website URL that would compel many web visitors to check out the site on its offerings.
It is crucial to select a dynamic personal URL that would attract wide attention from all targeted quarters to generate the required or desired market awareness for the brand or company. It is also difficult to change the URL as it is set.
Tip 2 – Simple but Specific
A name is very instrumental in drawing attention; it is the same with the Facebook page name which would attract the right crowd. A simple yet specific name suffices to help web visitors remember for a visit rather than struggling to identify the site they want to go.
Whatever business is conducted or offered on the web, the Facebook page name must be easy to remember and catchy enough to bring web visitors to its shores. The name must be relevant to attract attention and interesting enough to stir curiosity.
Tip 3 – Strategic Use of Keywords
Good keywords are necessary to draw in the right traffic to the website. This would imply the right keywords to be placed strategically around the website in various web pages such as the about page and company description section that would give web readers a better understanding of the company before they connect with the brand or business owner.
Tip 4 – Proper Links
Proper links are required to ensure a smooth visit for every web visitor coming to the site. Links are highly instrumental in making the web visitor happy when they are directed to the proper pages to find what they are looking for. Hence, everything must be linked properly; this includes linking the Facebook page to other platforms or channels such as Twitter, Instagram, blogs or authorized web directories which could prove useful in promoting the business and brand.
Tip 5 – Optimizing the Facebook Business Page
With the increasing competition in the market, the Facebook business page must be constantly updated on its status, links and contents. This is crucial to keep web readers updated on the brand and company to stay connected. Business owners and marketers would enjoy more chances of interaction with targeted customers when their Facebook business page is constantly updated.
Business consumers love to be always on top of the market status. Hence, the Facebook business page information must display the latest updates to keep targeted web consumers informed. This would include the proper use of Meta descriptions and headers which act as SEO title that would attract the right crowd to the site.
Business owners and marketers, as well as webmasters, must be familiar with the types or choice of keywords to apply. This would require in-depth research to determine the right keywords to use. These could be inserted in the business social media bios as well as contents and post titles for a better and easier search by potential business leads.
Keywords in URLs also make online searches by web users easier. These could be included in the Meta descriptions as relevant keywords generate impressive descriptions that attract the desired audiences to visit the website. Keywords could also be included in blog posts and page updates to guide web users in their online searches for a more pleasant online experience.
It is important to apply the best of keywords to draw in the desired target audience to the brand and site. The business owner or marketer knows their business best; hence, a good start in researching the best keywords is through brainstorming on the business objectives and offerings.
Business owners and marketers need to identify what they are offering to targeted consumers to come up with the right keywords on their Facebook business page and websites. There may be many keywords which could be used, but a careful review of their suitability is required before making the decision.
Business owner and marketers could review reputed industry publications and other authorized platforms as well as related niche sites to check up on their chosen keywords. There are plenty of online ads and industry forums that display popular and dynamic keywords that attract large crowds to the brand and website.
Last but not least, business owners and marketers could engage in the auto-complete search list by Google to view frequent and popular keywords. This would give them better ideas and options for their preferred keywords that would attract more traffic to their site.