Every website is an essential entity for good business operations today. This is a proven marketing fact that business owners and marketers need to indulge in with the best of search engine optimization features to formulate effective online marketing campaigns. A good understanding of SEO in online marketing would help direct the brand or business in the right direction for the best outcomes.

Keyword Dynamics

Keywords are highly instrumental in the generation of web traffic to the website, especially when the right keywords are properly placed in the article or pages. Placement of keywords is a critical factor that determines the rate of growth for businesses after compelling content.

All blogs, publishing, comments, and solo ads are used with the best of keywords to attract preferred web visitors who are potential business leads. The best of keyword placement could spike the SERP listing of the blog, articles, e-books, and videos by popular or top search engines.

With the correct audience targeted, these keywords act to draw their attention towards the brand and site for further information leading to plausible solutions. Sales would be generated to provide profit to the business in any form of online marketing or business venture.

Site Maps

A common SEO mistake by business owners and marketers is the submission of a sitemap to Google for an easy discovery of the site or blog. The sitemap proves useful in online marketing endeavors as it reveals keywords or keyword phrases that would have the blog or page indexed accordingly by search engines for ranking.

It is easy to submit a sitemap using a plugin such as “All in One SEO” or “Google XML Sitemaps”. Such plugins must be accepted and understood by the search engine for the appropriate operation. It is common to encounter an “HTTP 404 Error” on the blog sitemap which may freak out the blogger if sitemaps are not properly understood.

A sitemap URL usually ends with “/sitemap.xml”; however, it is possible for a dot/period to be added in the Google XML Sitemaps Plugins which could account for the “HTTP 404 Error”. This error could be easily rectified with the deletion of the old sitemap located at the Google Search Console before copy/paste the Plugin sitemap URL and discarding that last dot/period.

Ranking Difference

The rankings could be improved on blog sites and online promo videos if the contents are compelling with the right keywords and categorization. Top search engines such as Google and Bing take note of keywords and their placement in the title or H1 Header as well as Post Title or H2 Header to evaluate and rank the site.

The rankings could be boosted with the apt use of widget titles or H3 Headers noting the best first 160 characters in the content body. This positioning of keywords in these locations would spike rankings for more web traffic and sales conversions.

It is a challenge for business owners and marketers to manipulate search phrases diligently as part of the preferred description context without cramming off-the-shelf search phrases for the sake of search engine compliance. The search phrase should be displayed 2 – 3 times to enjoy a better ranking.

The best results with keyword placement come from the apt use of long-tail and short-tail keywords. These should be included in search phrases sections that would capture the attention of search engines quickly and get their favor on a higher ranking.

Description Function

The description component in any search ranking is highly influential with the proper deployment of Meta Descriptions of sites and blogs. The site title is usually situated at the top in Blue while the URL is placed directly beneath it in Green. The influential Description Text is right next to it in Black. There may also be certain keywords in bold that are present in the Meta Description; these are the primary keywords which the site would be ranked.

Every business with its business owner would have different keywords and search phrases for the search engines to index the blog or site. The choice depends on the niche preferred on marketing the brand or business. The tip is to target keywords or search phrases that offer a high search volume with a low to medium competition.

SEO Dynamics

The deployment of Search Engine Optimization (SEO) is highly essential to businesses today. The actual ranking may improve rather quickly using the best of keyword placement, although it may require time for the results to come through. This stems from the months of intense market research to secure the best and relevant keywords or phrases preferred.

There may be times that the blog or post title could be changed many times in the Meta Description; this must be updated on the Sitemap located in the Google Search Console to ensure the right indexing of the site by the search engine. Any change to keywords and phrases must be updated on the sitemap which is affected.

Good SEO merely provides search engines the relevant information on the blog, article or video that promotes the brand or business. The basics may be simple, but importantly crucial to get good rankings. Hence, keyword and search phrases that are properly placed formulate the direction of growth in the market for the business.

Post Title Tip

Good SEO keyword placement should avoid words such as “and” or “at” in the post title as these could be identified as special characters which are not deemed SEO friendly. This could bring down the SEO score to impact the page ranking.

The same goes for articles, video, and e-books where good keywords should be in relevant places that would draw the attention of search engines to accord higher rankings in the SERP listing. Business owners and marketers should bear in mind that the description section is the first place a visitor would read and form a first impression of the brand or business.


A good understanding of SEO keyword placement would position the brand and business aptly with top search engines for higher rankings to draw more web traffic to the blog or website.