2018 seems to bring about open doors of opportunities for businesses that are ready to take the bull by its horns. The rampant development of mobile apps today is the result of the fast advancement of mobile technology. Many businesses are benefiting from this evolution of marketing solution where any app could be developed to meet the specific needs of the business.

However, there may be certain conditions which the business owner or marketer should be aware of before indulging into apps development in their marketing endeavors. The market is changing so rapidly that even the fast-paced apps development world is also not spared.

Apps Development in 2018

Many new technologies are emerging while others become obsolete overnight; this situation compels apps developers and business owners to stay alert to the changing scenario of the market and technology. The market is considered to be highly fluid with new changes coming on-board to turn events without notice. Many businesses could be taken by surprise and be left standing with their pants down.

Hence, business owners and marketers need to stay alert to the market conditions; preferably they should have the foresight of the market trends and consumer demands through accurate market research. This would cause new apps to be developed as market authorities and industry experts as well as search engines backed these advancements or market solutions.

Business owners and marketers need to understand crucial facts in embarking on app development.

1) High Priority on Visual Appeal

With modern technologies progressing so rapidly, web users are demanding better visuals to enhance their online experiences. Hence, every app to be developed must include the best visuals that would appeal to targeted readers or users who hold the power to decide for or against the brand or company.

This would require apps to sport an attractive design that is appealing on their device before its contents would be displayed clearly for an accurate and fast understanding to help the user make a purchase or support decision on the brand or company. Business owners and marketers must remember that the appearance or design of an app is the primary attraction on potential business leads or viewers to check out the business or brand offerings.

2) Routine Updates

An app may be a boost to the business in securing more leads, but apps can be outdated very quickly with new ones in the market. Hence, it is important to update the app frequently to benefit from it.

Updating the app regularly helps businesses keep pace with market trends and technology evolutions or nuances, especially that from Androids and Apple which are market innovators in technology and solution development.

An updated app offers a fresh feeling that captivates users to stay loyal to the brand or company instead of moving on with competitors. Current users would view and acknowledge the brand or company as innovative and progressive when they update their apps to fit changing requirements of consumers.

Routine updates on apps also provide more cost savings to the company without having to develop new apps with similar features. Simple edits or updates would cost less than new apps besides a shorter time for the apps to be available.

3) Flawless App through Testing

Apps are now viewed highly by web users and businesses in many ways. But if the app is faulty in any of its functions, it would not be well received in the market. It is easy to kill off an app which is faulty with the myriad of new apps flooding the market. App developers must be diligent in not only designing useful apps, but ensure flawlessness in every aspect to be accepted by consumers.

A flawed app is detrimental to the welfare of the business. Business owners and marketers could deploy an emulator to debug and test apps for any flaws before releasing it into the market or apply it in their website.

Emulator testing may not be comprehensive to ensure 100% accuracy in apps functions; so other testing tools should be deployed to prevent potential glitches in the app for a perfect and consistent run at all times.

4) Prominence in Wearable Devices

The advanced digital technology era is producing new and sophisticated devices for modern consumers. This includes sophisticated wearables such as smartwatches and smart phones where dynamic apps must be available to operate consistently. Such wearables must be synced with mobile phones for all operations.

Relevant apps must be installed in such digital devices which modern consumers would want to wear to be trendy and accessible. This is the fast-paced digital fashion that is taking the world by storm today, especially amongst the younger generation that has technology at their fingertips.

5) Mobile Payments boosting M-commerce

The changing electronic landscape comes with the increasing presence of e-Commerce. Modern technologies offer greater convenience and flexibility to modern consumers that allow them to be more comfortable and affluent in life. Payments and purchases are simplified with safe and secured online payment channels that safeguard online users’ private data.

This online assurance encourages more consumers to opt for online payments and transactions; thus, doing away with paper and printing. The availability of Apple Pay, Samsung Pay or Google Wallet allows a strong prevalence of m-Commerce in the market today.

This impacts apps development where businesses need to ensure that their apps are aligned with safe online payments and transactions. Proper secured payment options and channels must be safely integrated for customers to go cashless. Businesses can profit more through m-commerce where mobile users could make a transaction immediately without reaching for their checkbook or credit card.


As 2018 offers more business opportunities through dynamic apps, it is up to each business owner and marketer to decide on the types of apps they are taking up. The app domain is poised for expansion along with dynamic digital and mobile technologies.

Business owners and marketers who embrace apps with the proper deployment approaches are on course for success as they keep abreast with the latest features and technologies included in apps developments.