A high Google SEO score is essential for modern businesses to excel in the competitive market today. However, there are common mistakes frequented by new or inexperienced bloggers. When these are rectified properly with the right attributes, the Google rating is likely to soar.
1) Blog Title
The blog title is a very essential component of a website or homepage which should appear in the header as an H1 header. The short-tail keywords could be included in the title without exceeding 60 characters to gain the favor of major search engines. The site would be aptly indexed for a higher page ranking, especially if the target niche audiences are identified.
2) H2 Header
Good blog post titles should include H2 headers with target niche audiences in mind. However, the use of long-tail keywords would enhance the search process by major search engines. Good anchor text is ideal for the context of H2 header.
SEO could be activated effectively with the use of plugins where each post has its own URL. The post title should not be a sales pitch that would turn potential business leads off. Although it is the baseline message of the brand or products, the H2 header should inspire its readers with a useful offering as a potential solution to the identified problem.
3) Meta Description
This describes the summary of the website offering for web visitors. There should not be more than 160 characters with the use of short-tail, long-tail and anchor text keywords in their proper places such as headers and content. The identification of a target audience would help reduce visitor bounce rate.
4) Meta Keywords
It is surprising that Google does not seem to be accepting Meta keywords. Their presence seems to cause a drop in the web page ranking by Google. Webmasters and business owners may need to remove Meta keywords from their site pages and contents to keep on the good side of Google for higher page rankings. When the top search engines like Google change their indexing and site evaluation conditions or algorithms, business owners and webmasters must be quick to adjust to stay in their favor.
5) Image “Alt” Attribute
Another common SEO mistake is with the use of images. These need to have the “Alt” attribute present, which refers to the best image descriptive phrase included. It is necessary to include the “Alt” attribute on all available images.
It may be a bit more complicated with banners as some editing may be required of the image HTML code. The HTML image is just coded on the banner to be copied into the text widget which some affiliates offer.
6) Having a Favicon
The presence of a favicon to the blog is likely to boost the Google Rating by at least 15%. The optimization steps are quite simple to execute for the desired effects. However, some themes may not allow favicons to be included; hence, the theme must be changed to have the favicon option available.
7) Domain Authority and Page Authority
The important attributes of Domain Authority and Page Authority are clearly beneficial to boost Google SEO scores. These two attributes could be combined for greater effectiveness, although many webmasters may find the task challenging.
It is possible to boost the Domain and Page Authority features through securing legitimate comments and being extra cautious on spam comments. The latter refers to faceless profiles where a “Comment” has a generated email address or website URL that would activate the Page Error 404.
The Domain and Page Authority feature could be boosted by increasing the blog post or page word count to at least 1000 words. Word counts of as high as 2000 words could boost the authority of the site.
With these steps checked and executed properly, it is probably going to enjoy higher page rankings with the SEO Score Checker favoring the website or pages. The blog or website would likely enjoy a Google rating of at least 80%, which is known as a Grade A rating on the site. The search engines would be able to identify the site and its contents for a quick and accurate categorization to be ranked aptly.
When these steps are executed aptly, it is likely that interesting and useful content would be generated to inspire and attract targeted web audiences. Higher volumes of feedback and comments are expected from web visitors who would enjoy the inspiring contents provided in such manner.
Moreover, the business owner or affiliate could be recognized as a Professional or Expert in the industry or market which could boost sales and branding. More web visitors could be drawn to the website with the interesting posts and pages.
Business owners and affiliates may want to pay closer attention to visitors/views ratio using the available analytics tools on the blog. The view count should exceed the visitor count with a high difference that reflects the higher interest displayed by a target audience. This would imply that web visitors are choosing to return to the blog for more of the interesting and inspiring contents they first procured.
This, in turn, would prompt returning visitors to join the business mailing list and make comments or feedback on the blog. This is easy with a catchy web form that is easy to fill up with a little color psychology.
The Get Response is an excellent platform for landing pages and web forms to build a longer and stronger email list. There is an excellent offer of 30 free trials where personal lists could be attempted with a free 90-day course on the design and building of an effective list. Every dynamic business today needs an email list to procure the desired targeted niche audiences, which could boost the market stature of the business owner or affiliate as a professional blogger and credible marketer.
Successful affiliate marketers usually have their own email lists as well as blogs and websites where they manage their own social groups and communities. These form excellent marketing platforms for sharing their business products and brands.