Every successful eCommerce website can be sure to have distinctive features which make it a winner. This shows that the design is a vital factor in the website for transforming the business in setting the stage to receive more web traffic. It is noted that the way the business performs would also be more vibrant with the right features incorporated in an eCommerce site.

Website Design

Every website requires an appealing design that would draw more web traffic to its shore. It must be structured in such a manner that would boost traffic conversion where web visitors are compelled to become business supporters or customers. Hence, it is crucial for the business owner or marketer to ensure an attractive website that would lure a constant flow of targeted web traffic.

The design of the website must be well suited to the business with a special uniqueness that distinguishes the brand and company from others in the market. There must be an appealing factor to the website which makes it stand out in the crowd that would help targeted audiences remember it clearly.

Website designers must be highly skilled in manipulating the latest trends and SEO features that would capture not only the attention of targeted audiences but also top search engines for their favored rankings on the web pages.

However, adhering to trends may not be sufficient to ensure the best of online user experience that would boost conversion rates or gain the favor of search engines for higher rankings. Many other factors are at play to improve the eCommerce sites so that they may become more efficient and competitive. This includes 5 significant features which an eCommerce website should incorporate to bring along more business opportunities.

1) Website Design

A vibrant website that is powerful in attracting the right crowd to its shores must be simple, clean and modern. This is the preferred first impression of web viewers or web visitors to any site before they proceed to seek out their desired information. The website is an extremely useful sales component for most businesses to engage a potential business lead or customer.

A potential sale would come from the feel-good aura of the site to the web viewer who would proceed with an order or further enquiries. Regardless of the products or services promoted, the right essence must be felt by the web visitor to make a confirmed decision favorable to the brand or company. Hence, it is possible that websites must be customized to ensure the incorporation of business or brand identity and image.

2) User-Friendly

One of the important features of a dynamic eCommerce website is its user-friendliness. There should be a user-friendly interface that encourages web visitors to check out as many pages as possible to find out more about the brand or business offers instead of moving on to other websites.

Web visitors would tend to stay on longer at a website that is easy to maneuver or allows an easy and quick search on the information desired. User-friendly sites are always welcomed by web visitors who want to get going with their online search. This contributes to better online user experience by web visitors and augurs well with top search engines like Google.

Many modern web users consider a user-friendly website to be a necessary factor in their online search experiences. This could happen with the proper use of filters and shopping options with a relevant and up-to-date product or service comparisons. FAQ information, as well as customer feedback or review sections, could be readily available for helping web visitors make a quick purchase decision.

3) Product Information

Modern consumers do not get taken in by mere marketing vibes about a product or service today. These are smart consumers who take the initiative in knowing the product or service in detail before making an order or purchase. Smart consumers seek out sufficient relevant product information prior to a purchase. Hence, the information listed on the website or blog should be clear, accurate and detailed for an intelligent purchase decision to be activated by the web consumer.

A website must showcase sufficient vital product features in an appealing manner that would convince the viewer to consider making a serious purchase. If the relevant product information is found available at the right page featuring vital information, web consumers are likely to make a positive decision towards it.

This could include an appealing image of the product or a short but interesting video demonstrating the product’s features or usability. Online tutorials could be made available to help web consumers understand the functionality and purpose of the product on hand.


4) Mobile-friendly Web site

As technology advances, there is a need to upgrade the website appropriately to embrace the changes in market trends and consumer demands. With the strong impact of mobile technology, many sophisticated mobile devices have been invented to enhance the lifestyle of modern consumers.

Google has also moved in that same direction where every site must be mobile-friendly or mobile compliant to enjoy high page rankings. This was instigated by the fact that more and more web purchases are executed via mobile devices today. Hence, the website must be mobile responsive to attract the growing number of mobile users in the market today.

5) Easy Checkout Process

Web consumers are delighted to find their preferred product or service on the website, but a poorly designed checkout process could turn them off at the last step in closing the sale. No e-commerce business can survive without an easy and fast checkout process.

Customers are busy consumers who do not want to figure out what to do with their selected products or orders to be made. Hence, good online checkout processes should not extend over pages that confuse the web consumer or take up extra time in processing the needy.

Only important and relevant information such as billing and mailing information, payment details and shipping option should fit one page at the online checkout counter.