Content marketing is crucial to the success of e-commerce stores, especially when the best of SEO practices is applied. It is proven that quality contents work to drive high traffic to websites that would boost sales and brand building.
Ever since the great advancement in digital technology, content marketing has become an impactful online marketing strategy deployed by far-sighted business owners and marketers.
Content for Shopify e-commerce Stores
Business owners and marketers are discovering how an exceptional piece of content could transform their brand and business overnight to last a lifetime. Heavy traffic could be generated with greater sales and profits for the company. Such contents could go viral on the Internet through social media networks like Facebook and Twitter with good backlinks driving traffic to the site constantly.
Amazing and appealing contents that are fresh can trigger a positive chain reaction for the business. Engaging and relevant contents could bring about greater favorable responses; hence, it is vital that good content marketing is applied to Shopify e-commerce stores.
There are many killer content marketing strategies to boost traffic to Shopify e-commerce stores which business owners and marketers could apply for the best outcomes.
1) Bold Headlines
A great content should always have great headlines to captivate targeted audiences; this is the basics. It is also instrumental to better page rankings in search result pages. A bold headline that is clear in its message attracts the attention of targeted users and potential customers easily and quickly.
2) Powerful Language/Words
Dynamic content marketing involves the use of power words that would stir up the apt emotions of web visitors favorably to the brand or company. The right words work powerfully in impacting different targeted audiences to support the brand or compel web visitors to activate their purchase power on the brand or business offerings.
Different consumers may respond to different killer words in a published or posted article whose contents are appealing. Such words could include “catastrophic”, “awesome”, “once in a lifetime”, “now or never” and the likes to appeal to the greed or curiosity of the web reader. When such words are properly positioned in the article, the contents become highly powerful and impactful on the web reader.
3) Acquire Information
There is information overload happening on the web; business owners and marketers are required to be aptly selective in acquiring the right information that would benefit their business growth and company reputation in the market. Hence, good information sources include social media and reputable sites such as Copy Blogger, QuickSprout, and Content Marketing Institute.
4) Fruitful Content
Shopify e-commerce contents must be informative and creative to satisfy the needs of its web searchers who love to connect and engage with contents that appeal to their senses. Hence, it is vital for business owners and marketers to provide contents that truly appeals to their preferred or targeted audience. This could cause the contents to go viral on the Internet.
5) Going Viral
Contents that appeal to targeted audiences tend to go viral. This is a clear sign of the worthiness or quality of contents generated. Any content created that is worth its information would likely spread around on its own. Not only would targeted audience be attracted but the word would spread across boundaries to boost the database of the company.
Viral content is highly instrumental in compelling web users to share it with their circles of contacts or influence. Shopify e-commerce stores should engage in creative Shopify e-commerce blogs to allow dynamic contents to be published freely to attract potential business leads.
6) Social Trends Newsjacking
Smart business owners and marketers need to consider news-jacking where they take advantage of trending topics, particularly those on social media. This could help in optimizing their e-commerce content to attract the right crowd. Business owners and webmasters could link up such trends with the right hashtags related to their brand or business for a greater market response.
Tweeting about business news would direct intended web users to take notice of the latest offerings and news on the brand and business. Market respect is boosted as the business or brand stays afloat with trending topics.
7) Longer Blog Posts or Contents
Good contents should provide sufficient information that would stir up the information appetite of targeted readers. This would provide enough info for a good digestion before web readers make up their mind to support the brand or company. Hence, blog posts or web contents should be sufficiently long to provide enough information for web readers to be converted into potential customers.
This means that killer contents should be developed; newsworthy and valuable information is always highly sought after by web readers who can procure all the necessary info at one reading to make a favorable decision on the brand or company.
8) Visual Content
It is noted that tweets with images are more popular than plain text. The readership increases with visual contents. Now, business owners and bloggers can curate interesting and appealing images or pictures to be tweeted. However, authentic pictures would be more appealing to many web users.
Many Shopify e-commerce stores or businesses are adjusting to their online marketing strategy using visual contents in a streamline continuous approach to ensure the best of display or distribution via digital marketing platforms.
9) Shopify eCommerce Content Calendar
A Shopify e-commerce content marketing calendar is part of the dynamic marketing strategy for modern business owners and marketers. This calendar could contain relevant information to guide the business on its proper path to success with important features such as goals, target data and segmentation. This would help keep the business on the right track.
10) Repurpose Content
Developing the right contents is crucial in attracting Shopify e-commerce audiences. Good contents could be classics which web users would not mind receiving again and again. Updates could be made on these classics which would be appreciated by web users who may be tracking the flow of information or events. Hence, good contents could be tweaked or repurposed to achieve the right business goal.